We have designed the corporate identity of χ technology (formerly Withsoft Co.,ltd., founded in 1990.) χ technology Co.,ltd. is an IT company developing software. We have created a new company name and logo for a fresh start, and for the rebranding for the purpose of the advancement of recruitment activities.
What we chose as a motif is "spice" that can bring changes in food. This is expressed by the ripples when a spice is put into a pot and the value that χ technology. offers society which are like accumulating waves that are created and then radiate outward.
Expressing their corporate attitude of "Do not forget your initial intentions, no matter how tall you may grow," we chose a composition that conveys "If you stack multiple logos together, you will ultimately return to the first circle."
The company name χ technology (Kai technology) finds its origins in the concept of "improving society, making it a better place." The design of the logo that shows the identity of χ technology is based on the kanji characters for "ripple" and "circle."